Launch time：2009-8-8 4:03:36

In more than 20 Chinese furniture in the development of the footprints left on the road, we have seen are the deep side of the shallow side of the two rows of footprints: a strong manufacturing capacity, but because of technology, capital and brand awareness of the backwardness of China's furniture industry OEM can only do so in order to start, China's furniture industry is a lack of brand awareness of the environment under the lame to walk for nearly 20 years; when Chinese furniture enterprises are gradually regained consciousness and brand awareness, keen to start businesses of their own creation The brand, but it is not difficult to find, many Chinese furniture companies behind the brand's original products are very few things, the creation of Chinese furniture in the brand is still on the road with legs of different lengths in advance. Many operators have recognized that the brand is the business of life, but it does not seem to be aware of the original brand and a very close relationship with. The development of Chinese furniture for more than 20 years, original works rarely come out, a lot of people put the blame on the "copy" of the prevailing wind. China is a furniture manufacturing power, so many years of experience in many OEM copy of the furniture has been ability to achieve "high degree of technical proficiency" level. China's furniture industry, if a new product to come out in the market critically-acclaimed, not a month, this style of furniture will be in the furniture store, but the paste is a different brand, and price to Than the initial price of the original companies to offer much lower prices, which forced the original road to go to those enterprises out of the new product also obtain market share. Short-period of frequent updates in terms of enterprise product design capabilities and capacity of the economy, this is unrealistic, therefore, there are a lot of people think that China's original furniture products have been delays in the development of the whole market, "copy" Cause trouble in the wind. But this is not the case. We all know that to launch an original works, from design to production to come out of this process is not very easy, it is a work to show the world not only of their own appearance, but also we would like to convey is that it The spirit behind the concept and design, and copying those who have the only copy to the physical shell, but do not steal the soul of follow invisible, the copy will only be able to work out the shape of God and do not like, not only the soul of some products prices No value, the original furniture production to go on the road is not afraid to be copied, then the original furniture, obstruct the development of what is it? Chinese furniture enterprises of the primaries do OEM, to a large extent brought about by the Chinese OEM's immediate interests of the rich, by changing the foreign brands to do the original design purpose is to shorten the product design and development time, with the shortest At the time of the brand on maximizing their profits. There's always "used" so that Chinese furniture starting from the beginning of the foreign furniture enterprises have greatly dependent, but also because it is such a sense of furniture made in China resulted in the development of such a vicious The cycle of "chain": Chinese enterprises to develop long-term dependence on foreign → neglect of domestic talents → domestic entrepreneurs from the lack of furniture → → slow growth of capital and talent restricts the development of Chinese furniture original → dependent on foreign design A brand. Furniture is a sense of the operating constraints of the original development of the fundamental factors, but if the current Chinese furniture enterprises need to create brand can survive, Chinese furniture enterprises must be taken is the original road, because the business needs of the brand, brand products need to produce , To survive the final product still needs to make a crane standing among chickens of the original.

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